Founded in 1962, Arctic Cat forges machines that conquer dirt, snow, sand and rock. As part of their goal to attract new talent, they relocated their corporate headquarters to a historic building in the warehouse district of downtown Minneapolis. Arctic Cat needed their new office space to feel like an experience reflecting the raw power behind their brand, achieved through the use of raw materials, reclaimed wood, thick metals, heroic photography and bold design.
In collaboration with Alyssa Liles while at Latitude.
Brand Identity, Environment, Signage and Wayfinding