Saint Louis
University
Founded in 1818, Saint Louis University is the oldest university west of the Mississippi river. With over 50 schools and programs each with their own identity, they needed a simpler cohesive brand to help elevate the school to national prominence.
The confluence of the Missouri and Mississippi rivers not only symbolizes the city of St. Louis, but the connection between the university and their community. This was the foundation of the new brand. Two rivers uniting to create an iconic fleur-de-lis. The new brand identity is modular and flexible, while staying true to their heritage and has increased the institution’s perception and engagement.
Brand Identity, Wayfinding
SLU Billikens
Custom
Typeface
In tandem with rebranding Saint Louis University for their bicentennial, the Athletics program went through an overhaul starting with a custom typeface with flourishes and serifs referencing their school mascot, the Billiken.
Type Design, Jersey Design
